An explainer video is a marketing tool that educates and engages your audience. It articulates specific pain points and addresses how your brand’s product solves those problems. Whether you’re selling software or a physical product, an explainer video makes it easy to understand and connect with your target audience.
In addition to making your information more easily digestible, videos provide a powerful opportunity to convey your tone and personality. While text can be read in a variety of ways, videos are more likely to resonate with your audience because you control the message. This helps you create a more personal connection with your viewers, which can ultimately result in more conversions.
The type of video you produce depends on your budget and resources. Live action can increase relatability and communicate a lifestyle, while animation allows for endless creativity. A mix of both is also an option that can offer the best of both worlds.
If you’re on a tight budget, screen recording is an affordable way to demonstrate the look and workings of your product. Combine it with a voice-over or text-to-speech for more impact.
Adding a musical track is a great way to make your video more engaging. Be sure to choose music that complements the tone and emotion of your video. You can search for tracks on sites like Track Club, which offers free legal music to use in your projects. erklärvideos