Since ancient times, jewelry has been worn to communicate personal stories and aspirations. Designers are now combining beauty with meaning by crafting jewelry that inspires and motivates, helping their wearers to stay focused on their goals. Whether through engraved quotes, stamped symbols or etched gemstones, these pieces can be aspirational, inspirational, motivational or affirmative. The key to marketing these pieces of jewelry is to know who your ideal customers are and what messages resonate with them.
Visual symbols, like hearts and clovers, skulls or the om symbol, can inspire people to take risks or live their dreams. Affirmation jewelry, which includes necklaces and bracelets with words engraved on them, is another inspirational trend that enables people to feel inspired by their own words. From a gold pendant with the word “believe” engraved on it to a slim bracelet with a single engraved word, this type of jewelry can be found in a wide variety of price ranges.
Some designers take a more political approach to their aspirational and inspirational collections. For example, Article 22 uses recycled bomb parts and bullet casings to make bracelets that help raise awareness about unexploded landmines in Laos. Other brands incorporate philanthropic elements into their designs; Catbird funnels a portion of profits to organizations that empower women and girls.
Incorporating meaningful narratives into your jewelry collections can be a way to carve out a unique niche for your brand in the crowded marketplace of trendy jewelry. In addition to providing aspirational and inspirational jewelry, consider curating a collection that celebrates different aspects of life, such as wealth, love, luck or friendship. This type of jewelry can inspire your customers to be grateful for the blessings in their lives, while also encouraging them to work toward creating their own sense of wealth, health, love or friendship. motivational jewelry